SeedExt
The client, SeedExt is a french startup founded on the principles of mutual aid, sharing and innovation. Their objective is to offer office workers and companies a service that uses artificial intelligence.
The dual challenge
Define our client's market in order to define the conceptual idea. Then build a knowledge sharing platform for companies.
Market research for a conceptual idea
Our first objective was to define the conceptual idea based on the information provided by the company and our market research.
What were the basics that had to be worked on from the interview with the CEO?
Values involved: Mutual aid, Sharing, Innovation
Type of market: B2B, SaaS
Device: desktop/ extensions
Added value: Artificial intelligence
Further researchs on direct competitors
The research consisted of:
analysing the interfaces and their functionalities,
identifying the messaging tools
understanding what artificial intelligence is and how it fits into their products
Analyze direct & indirect competitors
The start-up operates with 3 categories of direct and indirect competitor.
the platform of sharing knowledge
the content creation tools
the tools of questions/ answers
What we discovered in addition
Through large-scale studies, we have obtained key information to define a potential direction to take.
Finally, what comes out?
There are 4 categories of services to take into account for the project
User research
Getting answers to the doubts we had, identifying trends through surveys until we understand the pain points and needs of users.
The strength of the surveys
The results confirmed that people retain better information through visualization.
The daily communication tools of office workers
In addition, Teams and Slack are the most common tools to communicate at work.
This is an important element to take into account in order to propose a solution that integrates into the working environment and brings real added value.
What about when they are looking for information?
What the interviews say about their pain points
Not sure if the question has been asked before
Availability of their colleagues & manager
Have the right information
Centralized information
Time spent to look for information
Definition
User persona
Emma is an office worker within a team, motivated by optimizing her time and by sharing knowledge with your colleagues.
Her goals are to work efficiently, meet deadlines to complete her tasks and avoid wasting time.
User journey
The common problem that Emma faces:
Problems
Two issues must be taken into account when looking for a solution to ensure that the needs of the users and the business strategy of the start-up are met.
User
Stakeholder
Solution
For office workers who are stuck in their work and want to ask help from their colleagues rather than waste time looking for information on the internet,
Our product is a platform that will allow Emma to ask her question with a video and get a personalized answer from her colleagues.
SeedExt is fitted with an artificial intelligence that will
automatically transcribe audio and analyze your problem,
identify the key issue topics for you,
share your problem with colleagues who have the right skills.
An overview of the work carried out to achieve this
Brainstorming session
Features priorization
User flow
Site map
Moodboard
Prototype design
Low-fidelity
Mid-fidelity
High-fidelity
Discover the prototype in video
How users helped design the interface
After each step of the prototype design we conducted tests with potential users:
Concept testing
As soon as the low-fidelity (pen and paper) version was done, we made sure that the concept was validated by potential users. This proved to be a satisfactory step in the design process.
Usability test
The results led to adjusting the interface such as the size of the elements and the typography, removing icons, improving consistency.
Desideratability test
We are proud that our solution made a great impression on our testers. This is key information that will certainly be of use to the company that gave us this challenge.
Value proposition
In order to fully meet the challenge entrusted to us, we have established this value proposition as follows.
The situation of Emma with this product
Finally, if Emma had had the opportunity to explain her problem on the platform,
Emma would have had time for other tasks,
Emma would have been surprised by the skills of her colleagues,
Emma would have done a good job.
Next steps
For the future, the following axes should be exploited to make the SeedExt tool functional.
UX/UI Design
Work on the onboarding
Design “help/settings/log out” sections
Technology
Artificial Intelligence (Machine learning, Natural Language Processing)
Algorythms
Screen recording tool
Security of data
One more thing
My professional experience allowed me to contribute as much as my teammate to the organisational, analytical and creative rigour throughout the project.
With this in mind, we were able to go far in our research while defining the limits of our project to propose a viable and innovative solution.
This final project was intense because of the two challenges we had to achieve and this was all the more motivating for me.
